Valuing Intellectual Property and Intangible Assets (Webinar)

Join us for lunch on Tuesday, July 28, 2020, for a discussion on valuating intellectual property and intangible assets with Keith A. Hock, Director of Forensic and Dispute Advisory Services at GBQ Consulting LLC. The webinar will start at 12:00.

The value of intellectual property and intangible assets is estimated to represent more than 80% of the collective value of companies in the United States. As the relative importance of these assets has increased, so too has the need for companies to successfully understand, create, manage, protect, and value them. Patents, trademarks, copyrights, trade secrets, customer lists and relationships, and other data driven assets are critically important to companies’ ability to innovate and grow in an increasingly global and competitive economy. 

While companies often intuitively recognize the importance of intangible assets, they often struggle to accurately value such assets and make prudent business decisions based on the relative risks, costs and benefits of developing, protecting and monetizing intellectual property and intangible assets. This seminar will explore the common methods of valuing intellectual property and intangible assets based on the income, market and cost approaches to valuation. The relative strengths and weaknesses of each method will be discussed as well as how these methods can be applied when companies make decisions related to the development, acquisition, sale, transfer, use and protection of intellectual property and intangible assets.

REGISTER HERE by Friday, July 24th, at 5:00 P.M.

About the Speaker

Keith Hock is a Certified Public Accountant, Certified in Financial Forensics, a Master Analyst in Financial Forensics and a Certified Valuation Analyst with more than 28 years of accounting and finance experience, including more than 26 years providing advisory services to attorneys and clients involved in disputes or litigation.  

Keith has testified at trial, arbitrations, and in depositions and has performed damage analysis involving lost sales, profits, and cash flows; reasonable royalties; business valuations; insurance claims; unjust enrichment; and prejudgment interest. 

Prior to joining GBQ, Keith was employed as a Managing Director in the Forensic and Litigation Consulting practice of FTI Consulting, Inc. and was a part of its national Intellectual Property practice group. He has been a presenter and writer on intellectual property matters including valuation and damages issues.

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after event registration closes.