CincyBrand 2024
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8:00- 8:15 Welcome and Opening Remarks
8:15-9:15 FTC Endorsements
Daniel Kaufman (Partner, Baker & Hostetler, LLP)
9:15-10:15 Athlete Branding and the Business of Talent Marketing
Brian Mattoni (Head of Marketing, A&A Management Group)
10:15-10:30 Break
10:30-11:30 Hometown Brands
Pete Buscani (Executive Vice President, Marketing, LaRosa’s, Inc.), Sarah Sicking (Senior Vice President of Marketing & Brand Engagement, Skyline Chili), Stephanie McCall (Director of Marketing, Dewey’s Pizza), Tim Philpott (VP/CMO, Graeter’s Ice Cream), Denise Jenkins (VP of Marketing, United Dairy Farmers), Jake Rouse (Co-Founder & CEO, Braxton Brewing Company), moderated by Nancy Magoteaux (Attorney, Bricker Graydon).
11:30-12:30 Name, Image, Likeness
Jamie Wood (CEO, Hyphenated Athletics), Leslie Fields (Assistant Athletics Director, Xavier University), Jabari Shaw (Associate, Vorys, Sater, Seymour and Pease, LLP), moderated by Michael Marrero (Partner, UB Greensfelder LLP)
12:30-1:30 Lunch
1:30-2:30 Fireside Chat with Marty and Amanda Brenneman
Marty Brenneman and Amanda Brenneman, moderated by Carrie Shufflebarger (Partner, Thompson Hine LLP)
2:30-3:30 Artificial Intelligence
Claire Xu (Legal Director and Assistant General Counsel, The Procter and Gamble Company), Nicole Cloyd (Associate, Keating Muething & Klekamp PLL), Angela Kalsi (Partner, UB Greensfelder LLP), moderated by Jesse Jenike-Godshalk (Partner, Thompson Hine LLP)
3:30-3:45 Break
3:45-4:45 Safeguarding Brand Reputation: Brand Equity in Times of Crisis
Cheri McMaster (Communications Director, The Procter & Gamble Company) and Jackie Reau (CEO, Game Day Communications), Evan Andrews (Executive Vice President, Montgomery Inn), moderated by Kristin H. Hardy (Attorney, Taft)
