CincyBrand 2024
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Cheri McMaster
Cheri McMaster is the Communications Director for P&G Fabric Care. A proven leader with over 30 years of P&G brand communications, scientific communications, and R&D experience across corporate, oral care, hair care, period care, and fabric care categories.
Cheri has proven that driving ‘earned’ and paid online and offline trusted endorsements and memorable credentials through experts, professionals, partnerships, creators, and influencers via media, editorial, social media, and WOM creates a long-term ROI for the brand. They strengthen enduring positive brand equity, drive passionate loyalty, and important shareable advocacy.
Importantly, these “credentials” can also be targeted to address specific trial barriers effectively, communicate conversion triggers to drive purchase consideration, and even be activated to help neutralize simmering brand equity issues.
Cheri’s work across P&G’s CPG businesses has measurably increased category growth, brand awareness, consideration, and new household penetration across multiple brands and portfolios including:
- P&G Hair Care PR and Social media leadership of Pantene, H&S, Clairol, Herbal Essences, Aussie.
- P&G Global Olympic Thank You Mom scaled-brand PR and social campaign including on-site Olympic communications PR activations during the Olympic Games (Vancouver 2010, Rio 2016, and PyeongChang 2018).
- Over the past five years, tackled the declining tampon category and reversed years of decreasing consumption by growing acceptance among new Multicultural Alpha and Z Gens.
- Led the #TimeToTampax campaign development, celebrity and influencer strategy, narrative, earned content creation, and PR launch of brand ambassador Amy Schumer, and later #BetterWaytoPeriod Marsai Martin, Angel Reese, Flau’jae Johnson
- Recently brought into step-change NA Fabric Care (Tide, Gain, Bounce, Downy) social media innovation (#CleanTok), channel, and content effectiveness.
Jackie Reau
Jackie Reau, CEO of Game Day Communications, has more than 25 years of experience and specializes in strategic communications planning, social media strategy and crisis management. Before launching GDC, Jackie worked in health care at The Christ Hospital and as director of marketing at the Cincinnati Art Museum.
Jackie is an adjunct professor at the University of Cincinnati where she teaches Sports PR and at Xavier University where she teaches in the sports administration graduate program.
She is also active in the community serving on boards of the following: Ensemble Theatre of Cincinnati, Mt. Saint Joseph University, Ohio University Foundation, Reds Community Fund and the YWCA Greater Cincinnati. She currently serves as the Board Chair of the Greater Cincinnati Sports Commission.
In 2007, Jackie was named Public Relations Practitioner of the Year by the Cincinnati chapter of Public Relations Society of America. In 2011, she was honored with the chapter’s highest honor, Werner-VonderHaar-Bogart Award. Last year, she received the Medal of Merit from Ohio University, the highest alumni honor bestowed by the university.
Jackie earned a bachelor’s degree in journalism from the E.W. Scripps School of Journalism at Ohio University and a master’s in sports administration at Ohio University. She has also studied at the Harvard Business School earning a certificate in Non-Profit Management.
She has finished four half marathons and has visited all 30 Major League Baseball parks.
Jamie Wood
Jamie Wood is the Founder and CEO of HYPHENATED Athletics, a consulting and strategic advisory firm dedicated to facilitating connection and collaboration within the ever-evolving athletics ecosystem. Jamie is passionate about leveraging creativity, innovation, and growth to empower athletes and athletics professionals to maximize their potential, both in sport and beyond.
Jamie’s diverse experience uniquely positions him to offer insightful perspectives on the college athletics landscape. As a former Ohio State Football athlete, compliance professional, sport administrator, and NIL practitioner, he has operated at the highest levels at both Ohio State and Texas A&M. These multifaceted experiences enable Jamie to craft forward-thinking solutions tailored to today’s complex athletics environment.
Most recently, Jamie served as the Assistant Athletic Director of NIL at Texas A&M University, where he led NIL strategy, education, and monitoring efforts to optimize the department’s NIL operations. Prior to that, he spent six years in the Athletic Compliance office at Ohio State University, where he developed deep expertise in NCAA governance, risk management, and athletics operations. From 2016 to 2023, he supported compliance for multiple sports, provided education to coaches, athletes, staff and boosters, and helped establish the university’s first Elite Student-Athlete program, overseeing agent relations and disability insurance programming. Jamie also served as the sport administrator for the Men’s and Women’s Cross Country and Track & Field programs in his final year at Ohio State.
A Pickerington, Ohio native, and two-time graduate from The Ohio State University, Jamie’s journey from an HS Army All-American to fulfilling his childhood dream of playing football at Ohio State highlights the transformative power of athletics. Playing under coaches Jim Tressel, Luke Fickell, and Urban Meyer during a pivotal era in Ohio State Football, Jamie’s career was cut short by multiple shoulder injuries. This unexpected turn led him to explore the broader impact he could make off the field, a transition he now uses to guide others through similar journeys.
Leslie Fields
Leslie Fields was hired in the summer of 2018 as the Assistant Director for Compliance at Xavier University. She was promoted to Director for Compliance in January of 2020 and then promoted again to Assistant Athletics Director for Compliance in July of 2022.
From 2013-17, Fields served as the Senior Woman Administrator/Associate Athletic Director for Compliance and Student Services at Northern Kentucky. She oversaw all compliance activities for 17 sports programs, including monitoring, rules education for a variety of constituents and reporting to the university and the NCAA.
She served as the Deputy Title IX Coordinator for Athletics at NKU and helped the university’s transition from NCAA Division II to NCAA Division I. Fields also supervised the academic advisor staff.
She also has compliance experience at Bellarmine University (Assistant Athletic Director for Compliance – 2011-13), the University of Wisconsin (Assistant Director of Compliance – 2008-11), the University of Maine-Orono (Senior Woman Administrator/Associate Athletic Director for Compliance – 2006-08) and at Eckerd College (Director of Compliance/Executive Assistant to the Athletic Director – 2004-06).
Fields holds a bachelor’s degree in communication processes from Green Bay (2000) and a master of business administration/sport administration from Ohio (2003).
Michael Marrero
Mike is a partner at UB Greensfelder, LLP concentrates his practice in trademark law, such as trademark clearance, prosecuting trademark applications and office actions before the U.S. Patent & Trademark Office, opposition and cancellation actions, and litigation. Besides trademarks, his areas of expertise include copyrights and licensing, business planning, shareholder and investor relations, mergers and acquisitions, cybersecurity and data privacy, advertising and promotional law, and administrative law. He has extensive experience representing closely held corporations in business matters, venture-capital funding, acquisitions, and divestitures. He was in-house counsel with a Fortune 500 company for more than 10 years in intellectual property, acquisitions, divestitures, administrative law, and truth-in-advertising matters. Mike has been selected by his peers consistently for inclusion in The Best Lawyers in America®in Corporate Law from 2015-2024. He has also been ranked as one of Ohio’s “Leaders in Their Field” in Intellectual Property by Chambers USA: America’s Leading Lawyers for Business each year since 2018, and has achieved the highest rating, AV Preeminent®, from Martindale-Hubbell®. Mike is fluent in French.
Jabari Shaw
Jabari is an associate attorney at Vorys, Sater, Seymour and Pease, one of the nation’s Top 200 law firms. He focuses his practice on intellectual property protection, primarily in the areas of trademark, copyright, and publicity rights. His clients include multi-billion dollar corporations, small businesses, athletes, entertainers, and influencers.
Jabari has significant experience counseling athletes, entertainers, and influencers, helping them structure and utilize sponsorship deals, licensing agreements, marketing campaigns, and other promotional activities to enhance the commercial growth of their individual brands and personas. His notable experience in this area includes working with a variety of celebrities, athletes, musicians and influencers to maximize the use of their Name, Image and Likeness, build living brands, and protect their IP rights globally. Of particular note, Jabari is a member of the International Trademark Association’s (INTA) Right of Publicity Committee, which focuses on developing and advocating for various aspects of Name, Image, and Likeness rights worldwide.
Jabari received his J.D. from Northern Kentucky University Salmon P. Chase College of Law, where he was an associate editor of the Northern Kentucky Law Review. He received his M.B.A. from the University of Cincinnati, and his B.S. from the University of Colorado at Colorado Springs.
Pete Buscani
Pete Buscani is the Executive Vice President, Marketing at LaRosa’s, Inc. After a nearly 20-year advertising agency career, Pete became a client by succeeding the only other head of Marketing in LaRosa’s 70-year history. In addition to being chief defender of the brand, Pete is responsible for all advertising, digital marketing, sponsorships and public relations for the group of family pizzerias which serves 60 neighborhoods throughout Greater Cincinnati.
Sarah Sicking
Sarah Sicking serves as Senior Vice President of Marketing & Brand Engagement for Skyline Chili, where she has been working for 23 years. Sarah is a Cincinnati native and got her start as a Skyline server in high school, so she is a self-proclaimed Skyline-Brand Lifer!
Stephanie McCall
Stephanie McCall is the Director of Marketing for Dewey’s Pizza, where she brings over 20 years of expertise in driving growth and enhancing brand visibility. Known for her strategic approach to marketing, Stephanie excels in building high-performing teams and processes, blending creativity with innovative problem-solving. Her approach to breaking the rules has also become a hallmark of her leadership.
Since joining Dewey’s Pizza in 2018, Stephanie has created the company’s first internal marketing department. As a member of the Executive Team, she participates in the strategic vision of the company, oversees both the marketing and culinary divisions, which is responsible for the brand’s vision and customer experience. Under her leadership, the marketing team won both the Best Content Marketing Campaign and Best Scrappy Marketing Campaign awards from the AMA Cincinnati Chapter in 2022.
Before Dewey’s Pizza, Stephanie held various marketing roles at U.S. Bank, where she drove growth through impactful branding campaigns and deposit acquisition strategies during her 14 year tenure.
Outside of her professional career, Stephanie lives in Loveland with her family. She enjoys volunteering as the boys’ volleyball coordinator at St. Margaret of York and actively supports her kids both on and off the court.
Nancy S. Magoteaux
Nancy is a member of the Bricker Graydon’s corporate services, privacy and data protection and intellectual property groups. Nancy enjoys assisting businesses with reviewing contracts, intellectual property advice, operating agreements, data privacy compliance and their day to day operational issues.
Prior to joining Bricker Graydon, Nancy served as General Counsel for a local engineering company, this experience gave her an in depth understanding of client needs not only when problem solving but in their day to day business operations. It was this experience that first introduced Nancy to the world of data privacy which has become a major part of her practice in helping clients maintain compliance in a manner that fits with their specific business operations.
Nancy has experience developing privacy compliance programs and advising clients on both state and international data privacy laws. In addition to assisting clients on their proactive compliance and risk mitigation for data privacy and cybersecurity, she also assists clients with data security incidents and handling data subject access requests.
Nancy is a Cincinnati transplant originally from northeast Ohio and a double Bearcat having received both her B.A and J.D from the University of Cincinnati. She lives in Milford with her husband, their daughters Eleanor and Addison, and their two dogs Jeffry & Thor.
Daniel Kaufman
Daniel Kaufman joined BakerHostetler’s Advertising, Marketing and Digital Media team in 2021 after a long career at the Federal Trade Commission (FTC) Bureau of Consumer Protection. He has advised clients on a wide range of FTC concerns, including advertising and green claims, data practices, online billing practices, the use of endorsements and testimonials and country of origin claims. He has represented numerous companies that are subject to FTC consumer protection and privacy investigations on topics ranging from billing practices to online disclosures and the use of data for advertising purposes.
A preeminent thought leader and subject matter authority in advertising and data privacy issues, he is a frequent speaker on consumer protection matters and can provide context for the challenges our clients face in the areas of privacy and consumer advertising. He has unique insights into what is in store for the industry as the FTC changes direction with new leadership, new priorities, the use of different legal authorities and collaborations with state and federal partners.
Prior to his time at BakerHostetler, Daniel spent more than 23 years at the FTC’s Bureau of Consumer Protection. In 2021, he led the 450-person Bureau as Acting Director, overseeing all consumer protection matters, including investigations and cases involving privacy, data security, advertising, influencers, endorsers and other marketing practices. He spent 10 years as Deputy Director of the Bureau and was involved in countless high-profile consumer protection and privacy cases brought by the FTC, including matters involving some of the largest technology and consumer products companies and others involving newer startups and innovators. As Acting Director, he appeared before the U.S. Senate Subcommittee on Consumer Protection, Product Safety and Data Security and delivered a statement regarding COVID-19 frauds and scams. In 2015, he testified on fighting fraud against the elderly before the U.S. House of Representatives Subcommittee on Commerce, Manufacturing and Trade of the Committee on Energy and Commerce. Daniel started his FTC career in the Division of Advertising Practices and litigated numerous advertising cases. Before joining the FTC, Daniel spent four years in New York City as a litigator.
Brian Mattoni
Brian is Head of Marketing at A&A Management Group. He joined A&A in May of 2023 and is responsible for sales, marketing, and partnership efforts on behalf of the agency’s roster of athletes, which includes Ohio natives Travis Kelce and Denzel Ward. Brian joined A&A after nearly 8 years at Chicago-based agency Priority Sports, where he was in charge of the overall strategy, direction, and leadership of the marketing division. At Priority, Brian oversaw all aspects of brand building and revenue generation for a diverse roster of talent – from established veterans in the NBA and NFL, to coaches, retired players, and top draft prospects – in addition to supervising recruiting efforts and serving as the department’s main point of contact with various clients and families. Brian also spent three years in IMG’s talent marketing group, where he specialized in negotiating off the field partnerships for their stable of athletes, entertainers, and broadcast personalities: which included two Hall of Fame quarterbacks, a Super Bowl MVP, a Pro Bowl wide receiver, and an American League MVP in baseball. Prior to IMG, Brian worked at Octagon and the Detroit Pistons, where he was named their top overall salesperson in only his second season with the team. A native of Michigan and adoptee from South Korea, Brian received a degree in Business Economics from Brown University and currently resides in downtown Cleveland.
Marty Brenneman
Legendary Reds radio announcer Marty Brennaman was the “Voice of the Reds” for 46 seasons before retiring following the 2019 season. Overall, Brennaman spent 55 seasons as a broadcaster. Brennaman received the Ford C. Frick Award on July 23, 2000, in ceremonies at the National Baseball Hall of Fame in Cooperstown, New York. On August 27, 2021, Brennaman was officially inducted into the Reds Hall of Fame, becoming the first broadcaster to receive the honor. Brennaman joined the Reds radio team in 1974 and for 31 seasons (1974-2004) shared the 700 WLW Radio booth with Reds Hall of Fame pitcher Joe Nuxhall. In 2019, Brennaman became only the eighth Major League Baseball broadcaster to work for the same team for at least 46 seasons. Brennaman was named Ohio Sportscaster of the Year 16 times, most recently in 2018. He won the Virginia Sportscaster of the Year Award 4 times while broadcasting basketball games for the American Basketball Association’s Virginia Squires, baseball games for the New York Mets’ Class AAA affiliate in Norfolk and football games for both Virginia Tech and William & Mary. He also has broadcast games during the NCAA’s men’s basketball tournament, including 15 regional tournaments and 11 Final Fours. In 2005 he was elected to the Radio Hall of Fame and in 2009 he was selected by the American Sportscasters Association as one of the Top 50 broadcasters of all time. Marty’s wife is Amanda. He has three children, Thom, Dawn and Ashley and 7 grandchildren, Dylan, Cal, Tanner, Ella, Luke, Grace and Aidan.
Amanda Brenneman
Amanda Brennaman has officially retired from full time regular employment, at least for now, but that does not mean she is staying at home. Since she left her last job at Marker’s Mark, as Director of Field Marketing, she is still accumulating airline miles and hotel nights as she traveled with her husband, Marty, to most of the Cincinnati Reds baseball games when Marty was still the voice of the Reds, a position she held for over thirteen years. Now she stays busy as the CFO of Marty Brennaman, LLC managing all of Marty’s retirement activities and planning their many trips all around the world. She also gives time and resources to many organizations in Greater Cincinnati including Joe Nuxhall Miracle League, Dragonfly Foundation, Madi’s House and serves as a spokesperson for Laura’s Lean Ground Beef.
Prior to her employment with Maker’s Mark she was a National Account Executive with the Edison Electric Institute in Washington, DC, the Executive Director of the Oldham County Economic Development Association and Director of Economic Development for her hometown of Ashland, Kentucky.
Amanda holds a Bachelor’s Degree in Social Work and a Master’s Degree in Political Science from Marshall University. She is the author of the Brennaman Report, a weekly article appearing in the Greater Ashland Beacon newspaper. She is also the proud pet mom to their cat Baby Brennaman and their Maltese dog Millie Brennaman.
Claire Xu
Claire Xu is Legal Director and Assistant General Counsel from Procter and Gamble. She has nearly 12 years’ in-house legal experience in P&G. Her practice areas in P&G cover AI, data privacy, compliance, advertising, labor & employment, brand protection and transaction. She is currently a member of P&G Global Privacy and Cybersecurity Legal team, focusing on AI risk management, governance and compliance.
As a lead AI lawyer at P&G, Claire has played a pivotal role in identifying and addressing AI-related challenges spanning various business domains and legal fields. Her contributions have been instrumental in shaping P&G’s corporate AI guidelines, establishing a robust AI governance and compliance program, and launching generative AI tools within P&G. Additionally, she provides guidance to P&G organizations on their AI endeavors, fostering the responsible use of AI technologies. She actively collaborates with P&G brands to explore the potential of AI in advertising and brand building, driving innovation and growth.
Nicole Cloyd
Nicole Cloyd practices in the KMK’s Business Representations & Transactions Group, Data Privacy & Cybersecurity Group, and Intellectual Property & Technology Group. Nicole advises individuals and domestic and international businesses across a range of sectors including technology, social media, sports and entertainment, and e-commerce.
Nicole assists clients with a wide variety of issues, including agreements for the development and licensing of software; intellectual property registration, enforcement, and licensing; general consumer protection issues, including brand partnerships, advertising and marketing, and sweepstakes and promotions; artificial intelligence; and global data privacy and security compliance
Angela Kalsi
Angela Kalsi is a partner at UB Greensfelder where helps her clients protect, manage, and enforce their intellectual property (IP)in the U.S. and around the globe. As her clients’ trusted partner, she advises businesses and individuals on a wide array of trademark, copyright, artificial intelligence (AI), design, trade secret, M&A, and licensing issues. Angela devises and implements global strategies for managing the trademark and copyright portfolios of multinational companies; at the same time, she excels at helping smaller companies develop robust IP portfolios to best position them for their next stage of growth. Angela enforces and defends her clients’ IP rights all over the globe, including in cases before the Trademark Trial and Appeal Board and before numerous international IP offices. Angela also advises her clients on best practices concerning the evolving IP issues implicated by new technologies, including AI. Angela’s experience includes working with artists, start-ups, and Fortune 100 companies in a diverse array of industries. She uses this background to adapt her skillset to the unique needs of her clients, always tailoring a practical approach based on a meaningful understanding of her client’s priorities.
In her professional community, Angela serves on a leadership committee of the International Trademark Association (INTA), where she hones her expertise in the many nuanced areas of international trademark protection. She also serves on a leadership committee of Chicago Women in IP (ChiWIP), which supports women in the intellectual property field. In the Chicago community, Angela donates her time to legal aid programs for women- and minority-owned small businesses, and she is an enthusiastic supporter of the arts and animal welfare. Angela has a background in and passion for art, which lends depth to her understanding of the importance of protecting her clients’ creative output.
Jesse Jenike-Godshalk
Jesse is the President of the Cincinnati Intellectual Property Law Association and a partner at Thompson Hine LLP, where he helps clients resolve disputes involving all types of intellectual property (IP), including trademarks, patents, copyrights, trade secrets and domain names. He has substantial experience advising on IP disputes, sending and responding to demand letters, representing clients in mediation and pursuing and defending lawsuits.
He represents both plaintiffs and defendants. His clients run the gamut from Fortune 500 companies to small businesses and individuals, and they span a broad range of industries, including food and beverage, medical devices and apparel.
While based in the Midwest, Jesse serves clients globally, and he has litigated in courts throughout the United States and before the U.S. Trademark Trial and Appeal Board. He is the president of the Cincinnati Intellectual Property Law Association and is increasingly active in the artificial intelligence (AI) space.
Tim Philpott
Lead the marketing efforts for Graeter’s? In what was possibly the fastest job offer ever accepted, Tim Philpott joined Graeter’s Ice Cream in 2015.
The Graeter family has been making the finest ice cream and chocolates in Cincinnati since 1870. At Graeter’s, Tim leads all branding and marketing efforts for the 56 family-owned retail stores as well as the company’s wholesale presence in over 4,000 grocery stores across the country. Through innovative partnerships, retail loyalty programs and irresistible ice cream flavors, the small company strives to remain the #1 craft ice cream brand in the Midwest.
In addition to growing up in Cincinnati as a Graeter’s fan (Toffee Chocolate Chip), Tim has held marketing leadership positions at multiple companies including Luxottica Retail (LensCrafters/Sunglass Hut), Cincinnati Bell and Principle Business Enterprises. A trained qualitative market researcher, Tim was also the principal in a consulting practice, magrew partners, helping firms with branding, advertising and consumer research.
Tim graduated from Miami University with a Bachelor of Science in Marketing and received his MBA from the University of Cincinnati. Tim and his wife, Angie (Coconut Chocolate Chip), have two children, Margaret (S’mores) and Andrew (Cookies & Cream).
