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An Advertising Law Update on Natural Product Marketing

Kick off your 2019 CLEs with CincyIP on Thursday, January 17. 

Procter & Gamble attorneys Eissabeth Swedenberg and Kaila Faig will provide an Advertising Law update on natural product marketing. Consumers are seeking out “natural” products in increasing numbers, focusing more on product ingredients and safety, while large and small companies alike race to establish a market share in this rapidly expanding market. Ms. Swedenberg and Ms. Faig will provide an overview on marketing strategies for products in the “natural” space, as well as highlights from recent court decisions and first-hand perspective on the ways marketers are navigating this evolving area.

REGISTER HERE by January 14th at noon.

*This month’s meeting will be held at the Hampton Inn & Suites downtown, which is on Vine Street around the corner from The Cincinnatian. 

About the Speakers:

Swedenberg and Faig are attorneys in P&G’s Legal Group, providing trademark and advertising counsel to P&G’s Always and Tampax brands, and fabric and home care brands, respectively.

Photo by Christian Mackie from Burst

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IP Issues in Social Media – April 12, 2011 Meeting

CincyIP Presents:
IP Issues in Social Media-
What’s New Today (It Will Be Different Tomorrow)

April 12, 2011

11:45am – 1:30pm

The Cincinnatian Hotel
This course has been approved by the Supreme Court of Ohio Commission on Continuing Legal Education for 1.0 total CLE hour(s) instruction.

Social Media Law is one of the most rapidly developing areas of practice in the intellectual property field. With the explosion of Social Media sites like Facebook, Twitter, and YouTube, a plethora of traditional intellectual property issues have been injected into an entirely new medium with little guidance on how those issues are to be treated. Like Internet Law before it, Social Media Law is evolving in real time, as the major players in this new industry innovate and change on the fly, forcing practitioners to stay closely tied to their every move lest they risk falling behind the curve. This panel discussion will highlight some of the current issues in Social Media Law, with the caveat that while the answers given may be right today, they may change tomorrow as the social media community continues to evolve.

The panel will be moderated by J. Michael Hurst (Of Counsel, Keating Muething & Klekamp PLL) and will include:

• Steven W. Caldwell (Counsel – IP, The Procter & Gamble Company)
• Sarah Otte Graber (Partner, Wood, Herron & Evans LLP)
• Geoffrey L. Oberhaus (Partner, Dinsmore & Shohl LLP)

PRICES (including lunch):
• $20 for Members (includes 1 Hr Ohio CLE)
• $30 Non-Member with CLE
• $20 Non-Member without CLE
• $15 Students and Full-Time Academics

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