POSTPONED UNTIL FURTHER NOTICE.
We’ve long seen promotions on the back of cereal boxes and other consumer packaged goods, but now there is hardly a type of business where we don’t see them, including B2B.
But as great as they are for marketing, they can create real exposure if you aren’t careful. When is your client’s promotion actually an illegal lottery? When is it creating unacceptable infringement or false advertising risks? What is required to comply with the law? How do social media platforms affect the structure and rules of the promotion?
We’ll go over the compliance basics and discuss the common pitfalls of sweepstakes, contests, and giveaways.
Register here by Friday, March 13, at noon
About the speaker:
Lori Krafte is a Partner with Wood Herron & Evans LLP. She also teaches Advertising Law and Trademark Law at the University of Cincinnati College of Law.
Lori counsels clients in all areas of advertising and media law, privacy, trademarks, copyrights, and domain name disputes and other Internet law matters.
Lori has been selected for inclusion in The Best Lawyers in America®, Ohio Super Lawyers, Cincy Leading Lawyers, Chambers USA, and IP Stars. She holds a CIPP/US certification (Certified Information Privacy Professional – U.S.).