Tensions between Marketing and IP

Date: June 8, 2010

Description: Intellectual property lawyers and marketing professionals approach the development and protection of trademarks, copyrights, and patents with entirely different goals and perspectives. These differences can often lead to tension between legal and marketing over the design, substance, and protection of intellectual property. If unaddressed, these tensions and the lack of communication can lead to legal issues including litigation and loss of intellectual property rights. This panel presentation will address these legal issues, how these tensions develop, and the best strategies for achieving synergy between legal and marketing to prevent gaps in intellectual property protection.

Panel Discussion including:

Alison Tan (The Procter & Gamble Company)
Steve Friskney (GE Aviation)
Hilarie M. Joseph (Campbell Hausfeld)
April L. Besl (Dinsmore & Shohl LLP)

Location: The Cincinnatian Hotel – 601 Vine Street Cincinnati

LUNCH: Lunch is Included with Registration

CLE: 1 hour Ohio (applied for)

Time: 11:45am – 1:30pm

Add to Calendar: Click here

Cost:

CincyIP Member w/ CLE

Non-CincyIP Member w/CLE

Non-CincyIP Member – No CLE

Student/Academic