Join us on May 11, 2021 for our next webinar, led by Lori Krafte of Wood, Herron & Evans L.L.P.
We’ve long seen promotions on the back of cereal boxes and other consumer packaged goods, but now there is hardly a type of business where we don’t see them, including B2B.
But as great as they are for marketing, they can create real exposure if you aren’t careful. When is your client’s promotion actually an illegal lottery? When is it creating unacceptable infringement or false advertising risks? What is required to comply with the law? How do social media platforms affect the structure and rules of the promotion?
We’ll go over the compliance basics and discuss the common pitfalls of sweepstakes, contests, and giveaways. We anticipate 1.0 hour of CLE credit in Ohio.
Lori Krafte is a Partner with Wood Herron & Evans. She also teaches Advertising Law and Trademark Law at the University of Cincinnati College of Law.
Ms. Krafte counsels clients in all areas of advertising and media law, privacy, trademarks, copyrights, and domain name disputes and other Internet law matters. Ms. Krafte has been selected for inclusion in The Best Lawyers in America®, Ohio Super Lawyers, Cincy Leading Lawyers, Chambers USA, and IP Stars. She holds a CIPP/US certification (Certified Information Privacy Professional – U.S.).
Join us on April 13, 2021 for our next webinar, led by Timothy Ardizzone, PhD, of Vorys, Sater, Seymour and Pease LLP.
Although online marketplaces like Amazon provide brands unprecedented growth opportunities, they also give a similar advantage to brand competitors and unauthorized sellers by offering an inexpensive and easy forum to market copycat, competitive, counterfeit, and grey market products. A well-developed patent portfolio allows brands to protect against competitors marketing copycat and competitive products that infringe their patent rights. Typically, brands enforce their patent against infringers through cease and desist letters and lawsuits. Due to the high costs associated with patent infringement lawsuits and the relative ease with which sellers can obtain and sell infringing products on marketplaces, litigation-based enforcement is cost prohibitive against most marketplace sellers. Fortunately, online marketplaces offer processes for asserting intellectual property rights directly with the marketplace. For example, Amazon offers three processes for addressing patent infringement on its marketplace, each with its own advantages and disadvantages. When deciding which marketplace IP enforcement process to use, it helps to understand the pros and cons of each submission type. Dr. Ardizzone’s presentation will walk through the different pathways available to patent owners to enforce their rights on Amazon as well as on Walmart.com, eBay, and Alibaba. We anticipate 1.0 hour of CLE credit in Ohio.
Timothy D. Ardizzone, PhD is of counsel in the Cincinnati office of Vorys, Sater, Seymour and Pease LLP. As a member of the firm’s nationally recognized Vorys eControl, Dr. Ardizzone counsels businesses on issues related to e-commerce and online brand protection and helps manufacturers and brands address the problems and harness the opportunities created by e-commerce and online marketplaces.
Dr. Ardizzone’s practice focuses on designing and implementing efficient enforcement that utilize investigation, technology, and legal tools to identify and remove unauthorized sellers. Dr. Ardizzone develops these custom strategies and programs to assist his clients with their online distribution issues, including pricing, product diversion, counterfeit, patent infringement, trademark infringement, unfair competition, and unauthorized internet sales. In addition to his eControl practice experience, Dr. Ardizzone has over ten years of patent experience in biotech, chemical, and mechanical technologies, as well as experience in trademark preparation and prosecution, litigation, due diligence investigations, and contract preparation and negotiation. Dr. Ardizzone received his J.D. from the University of Cincinnati College of Law., his Ph.D. in Pharmacology from the Louisiana State University Health Sciences Center, and his B.S. from Tulane University.
Join us on March 23, 2021 for our next webinar, led by three attorneys at Fifth Third Bank: Jessica Dipre, Alyssa Sanker, and Daniel Kerlakian. Ms. Dipre, Ms. Sanker, and Mr. Kerlakian will present on in-house considerations regarding IP, data privacy, and financial crimes. They will speak on employee-created IP, strategic plans for cultivating new intellectual property, and the proper protections for the actual IP and the employee. The presentation will include a discussion of cannabis-related IP considerations and joint innovation with external companies and organizations. The presentation will then move into data privacy, discussing the general landscape of the field, challenges particular to in-house attorneys, and the implications on relationships with outside vendors. Finally, the presentation will conclude with a discussion on financial crimes, including a discussion on the changing legal landscape and specific developments concerning cannabis. We anticipate 1.0 hour of CLE credit in Ohio.
Jessica Dipre is a Senior Vice President and Associate General Counsel with Fifth Third Bank. She manages a team of attorneys responsible for information security, privacy, intellectual property, marketing, and financial crimes.
Alyssa Sanker is a Vice President and Assistant General Counsel with Fifth Third Bank. She is responsible for advising business partners on information security, privacy, intellectual property, and marketing.
Daniel Kerlakian is a Vice President and Legal Counsel with Fifth Third Bank. He provides legal support to business partners related to information security, privacy, and financial crimes.