January 2010 Meeting – Internet Advertising

Internet Advertising

Date: Tuesday January 12, 2010

Location: The Westin Cincinnati 21 E. 5th Street    Cincinnati, Ohio 45202 United States

Description:

The Guardian reported that the UK reached a watershed mark of the advertisers spending more on internet advertising than on television advertising in September 2009 (http://www.guardian.co.uk/media/2009/sep/30/internet-biggest-uk-advertising-sector).  As the US approaches this watershed, new legal issues will develop as  the  issues introduced just a few years ago continue to mature.   Recent cases and issues that will be covered include:

*  First Amendment/Copyright/Trademark issues as advertisers become more and more creative with online content and as user-generated content becomes even more the norm.   Viacom Intl, Inc. v. YouTube, Inc., et al., No. 06-02103 (S.D.N.Y.).

*  Contractual issues as social media networks begin the tighten the terms of service [TOS] for using those platforms .  See, Facebook TOS.

*  ISP liability for trademark infringment  – See, Tiffany v. eBay, 576 F. Supp. 2d 463, 2008 WL 2755787 (No. 04 Civ. 4607) (S.D.N.Y. , July 14, 2008).  and Louis Vuitton Malletier, S.A. v. Akanoc Solutions, Inc., No. C07-03952 (N.D. Cal.).

Our featured speaker this month is Jill Meyer, a member in the Cincinnati office of Frost Brown Todd.  Jill Meyer concentrates her practice on counseling and litigating advertising & media law issues. Ms. Meyer represents a wide variety of clients – corporations, advertising agencies, and media outlets – on an array of issues, including advertising review and clearance, sweepstakes and promotions, viral marketing and interactive media, compliance with COPPA and FTC requirements for advertising and websites, intellectual property, right of publicity, advertising-related litigation and regulatory challenges. She also represents media clients in all aspects of First Amendment and newsroom-related matters, including pre-publication/pre-broadcast review, issues related to access to courtrooms, public meetings and public documents, and defamation and privacy related litigation.

PRICES:
$20 for Members (includes Lunch and 1 Hr Ohio CLE)

$30 Non-Member with CLE

$20 Non-Member without CLE

$15 Students and Full-Time Academics

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