Dusting Off an Old Weapon, for the 21st Century: A Global Look at How the Ever Humble Trademark is Acquiring New Fire-Power

Alison Tan of Procter & Gamble will review the current acceptance of various forms of non-traditional trademarks such as light, sound, motion, taste and touch in the major geographies around the world, to enable you to better advise your clients on opportunities to expand their IP portfolios in novel ways. Tan will also touch on potential issues that might arise in the application and enforcement of these new forms of trademarks.

Date: August 10

Time: 11:45am – 1:30pm

Location: The Cincinnatian Hotel – 601 Vine Street Cincinnati

Lunch: Lunch is Included with Registration

CLE: 1 hour Ohio (applied for)

Prices (including lunch):

$20 members (includes 1 hr of OH CLE Applied) [
$30 non-member with CLE
$20 non-member without CLE
$15 Students and Full-Time Academics

Registration ends at noon on Wednesday, August 4.

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