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12:00 pm Collegiate Licensing and Brand Management: Protecting the Brand at Home and on the Road @ The Cincinnatian
Collegiate Licensing and Brand Management: Protecting the Brand at Home and on the Road @ The Cincinnatian
Feb 9 @ 12:00 pm – 1:15 pm
Martin Ludwig, Director of Trademarks and Licensing at the University of Cincinnati, will speak on collegiate licensing and brand management.  Mr. Ludwig will cover general information from relationships with sideline partners like Adidas, Nike, and Under Armour, product category/distribution, and enforcement activities … Continue reading